Brand Identity
A selection of brand identity work focused on building clear, adaptable visual systems. These projects explore how design, typography, colour, and structure come together to create consistency and coherence across digital and physical touchpoints.
Metamersive Inc.
A cutting edge technology company working at the intersection of applied gaming and immersive experiences, building interactive solutions for marketing, training, and learning. The work focuses on using game-based systems to create engaging, personalised experiences across a range of industries and platforms.
The logo was designed as a bold geometric mark incorporating elements of layers and intersections showing depth in thinking, with RGB colored arrows eluding to the 3D world. The vivid expressive colors allow the brand to feel energetic, inspired by game-based environments. The visual system is designed around the emphasis on the versatility of the digital realm.
The identity was applied across core corporate materials, extending into a website, social media platforms, and marketing materials.
The Guild Hall
A self-described "haven for nerds", The Guild Hall is a gaming arena and a hub for all things creative. With a makerspace, a large arena for video games and board games, and a design office with two computer labs, The Guild Hall is a much needed "third-space" to network, create, and play!
The theme of the organisation is inspired by Dungeons & Dragons and the plethora of board games, console games, and PC games that lie at the core of the company's purpose.
The identity was applied across various social media platforms, marketing collaterals, and membership products and events.
Jolly Goblin Games
As a subsidiary of The Guild Hall, Jolly Goblin Games is a retail store for card games, table-top games, and merchandise for the gaming enthusiast.
The theme of the brand is a fusion of a pirate that would hoard valuable "loot" and the goblins that are widely pervasive in medieval fantasy.
The identity was applied across various social media platforms, and marketing collaterals.
